I was walking down the street today and i saw a commercial on a wall... It was an oil company's commercial with slogan:: Mol for a better tomorrow.
The print had ugly graphics and letters... but i couldn't get that one sentence out of my mind... but seriously!
It impressed me. A good slogan can make wonders in marketing and they can really take affect on you under your consciousness.
I decided to collect slogans -yeah, i have lot of free time...
Example: "DHL can do better". "It's wonderful, it's Zoli".